David Chapman is CEO of 919 Marketing, a national content marketing firm with a track record of turning emerging brands into market leaders. My company works with many of the leading national franchise brands and, recently, I wrote two essays about how ...


There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into every aspect of marketing going forward, the future belongs to marketers who can adapt to the technological advances ...


High-touch, multichannel engagement is within every brand’s reach, but it requires putting AI in the driver’s seat. Want to learn what’s truth, what’s fiction — and most importantly, how to even start applying AI powered marketing for notable ...


Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for ...


Over the past year, I've seen friends and others in my network lose their minds in anticipation of the premiere of Black Panther this weekend. I've seen their posts, the memes they've shared, watched them gush over the outfits the all-star cast wore to the ...


Chipotle has appointed Taco Bell’s CEO Brian Niccol to the top spot Customers should not expect nacho fries to show up at Chipotle Mexican Grill Inc. now that Taco Bell’s former chief Brian Niccol is taking the helm, but they can brace for improved ...


If you're stuck trying to figure out how to start an agency, this video is packed with tips on how to get your first 7 figures and how to scale a marketing agency. To start an ad agency takes a lot of work, and many people never get to the stage where they ...


Top Stories of the Week: 5. What Does The Future Of Proximity Marketing Look Like? Beacons looked big back in 2014, but as artificial intelligence, voice activation, and blockchain has captured marketers’ mindshare, Unacast is looking beyond the ...


Sign up to gain access to thousands of marketing resources! Don't worry ... It's FREE! Mika Yamamoto wouldn't stop talking at work about how enterprise software giant SAP's small-to-midsize business division needed to start aligning all of the company's ...


Bringing together the world of milk and manure with the world of paint and sculpture is one of the challenges facing the team hired by Washington County to figure out how to market the county to tourists. Another one is catching up to the competition: From ...


Bringing together the world of milk and manure with the world of paint and sculpture is one of the challenges facing the team hired by Washington County to figure out how to market the county to tourists@ Another one is catching up to the competition: From @@@

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