Arguably, one of the most important aspects of growing your business is your marketing strategy. With an effective marketing plan in place, you’ll be able to flesh out such things as potential new growth opportunities, who your actual customers are ...


Think about your company's marketing strategy. When is the last time you included an offline marketing campaign? Last month? Last year? Last decade? If you find that offline marketing isn't playing a big role in your marketing efforts, you're not alone.


2018 is fast approaching, which means it’s time to plan your six-month marketing plan for your business. Having a clear plan where you know exactly what’s going to happen next in your business doesn’t just take the confusion away, but it also ...


Content marketing is constantly evolving. Just as it did in previous years, content marketing can be expected to remain a key strategy to increase brand awareness and acquire new customers. Related: 12 Content Marketing Trends You Should Be Following And ...


Major UK supermarkets including Tesco, Aldi, Asda and Lidl are being urged to stop using controversial “fake farm” branding on own-brand meat products, with a food charity claiming they are misleading shoppers. The Feedback charity is backing the owner ...


How you use your budget, then, is the single biggest predictor of your success. Unfortunately, in my experience, many entrepreneurs and marketers end up wasting a good chunk of that budget on inefficient processes and missed opportunities. Here are 10 of ...


Digital marketing software (DMS) assists companies to develop and maintain strong customer relationship through digital marketing channels. Various tools incorporated in digital marketing include web analytics, email software, market automation software ...


Mobile marketing is moving forward, always forward, tracking alongside the expansion of technology as the consumers’ first — and increasingly only — choice when it comes to how they experience and interact with every industry, from retail to ...


Content marketing has been around since 1895, when the John Deere company started a magazine for farmers. Fast forward to today, when brands have infinite media options for engaging customers—web sites, blogs, videos, social media, podcasts, and webinars ...


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