SAP's Hybris Marketing Cloud service is using artificial intelligence (AI) technologies, machine learning particularly, to help retailers make more informed and targeted marketing decisions. During the SAP Hybris LIVE: Global Summit event in Barcelona, the ...


Influencer marketing has come a long way in just a few short years. From the beginning when behind-the-scenes deals were made with giant media stars to the mainstream influencer marketing deals of today, no marketing campaign is complete without tapping ...


In a recent strategic planning session, my communications agency realized a pattern among the past few years of client work: we do our best work, produce the most prolific results, and have the easiest time with organizations that do not have a Chief ...


As a marketer, you know how much competition there is just to maintain your own position. It’s a churn-and-burn world, and companies aren’t retaining their CMOs like they used to. It’s becoming a huge problem. Executive leaders are constantly looking ...


Join us Nov 9th in Los Angeles for a day of inspiration, networking and hear from Sarah Michelle Gellar, Jon Taffer, Carmen Electra, Apolo Ohno . Video content works especially well on product pages, since you can convey the attributes of the ...


A mention is all well and good, but the question then becomes how effectively does the brand capitalize on that cultural alley-oop? From the looks of it, Eggo is missing its shot. The breakfast brand received a massive boost in interest thanks to the ...


Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. It’s never been easier to start your own business. On the flip side, it’s also never been harder to start your own business. Everyone and their ...


Oct 20 (Reuters) - Asset manager Intermediate Capital Group named Louis Colosimo as managing director of marketing & client relations, Southern USA, effective immediately. Colosimo joins from Comvest Group where he was managing director. (Reporting by Uday ...


Digital marketing has had a troublesome year so far, with Facebook having measurement problems , YouTube apologizing for serving up ads next to extremist content and ad fraud hitting the headlines And for Champagne brand Lanson, digital marketing should be ...


The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Andrew Warner.


The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner@ It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing@ In this episode, I interview Andrew Warner@

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